Offering products in your photography business doesn’t mean turning into a pushy salesperson. (Oh, I've said that before!) Done well, selling is just another form of great service. Here’s how to make it feel effortless and truly valuable — for both you and your clients :) 1. Start with the why Don’t jump straight into product talk. In your interactions with clients, help them understand why printing matters. Share stories, examples, and your own philosophy. Be the person who loves their products! Explain how an album becomes a family heirloom. How a framed To View More >>

Here are three photos that won’t mean much to you but mean everything to me. They explain why I love wedding albums. The first is from my parents’ wedding in 1945, a beautiful sepia print in a classic folder. Young as he looks, Dad had just returned from five years at war. The girl on the left is his younger sister. Seven years later she married the young man on the right. Like my parents they were together for 55 years. The other woman is my mother’s best friend. I remember her, but she died quite young. The other uniformed man is my father’s best friend. I’m writing To View More >>

Previous |  Contents | Next Download the eBook Model yourselves on people who’ve built long, profitable careers — those who get as much fun out of making a sale as taking a picture. Predictions Here are some predictions for you: Over the course of your career new cameras and technology will continue to make it ever easier for anyone to take a half-decent picture and share it with their friends and family. Even so, many people will continue to make a good living using skills that they share with most people on the planet (not just photography — writing, cooking, To View More >>

Our friends in the northern hemisphere may find it hard to imagine the festive season without snow, hot cocoa, and a warm fireplace, but in Auckland, New Zealand, where we're based, Christmas day is more likely to be beach adventures and a barbeque. We spoke to Kate Roberge  about what makes a New Zealand summer, and our unique festive season, so special. And what does she do? She sends us photos with snow in them! The Remarkables, Queenstown. The Remarkables, Queenstown. Do you have a favourite or secret go-to spot in NZ? Jacks Point definitely. It's right To View More >>

Isn't technology great? A decade ago "photo books" were a wonder. I can create one-off books! Printed on both sides! Like a glossy magazine! We loved them too, and launched Q Books in 2010. But now photo books are … just a glossy magazine! Commodity products with prices to match. Mostly sold direct to consumers, meaning very little value in them for photographers… Something for people who get their photography on a flashdrive. Q Books still look great, as beautifully printed and bound as our albums, but for a couple of years the trend has been To View More >>