Offering products in your photography business doesn’t mean turning into a pushy salesperson. (Oh, I've said that before!) Done well, selling is just another form of great service. Here’s how to make it feel effortless and truly valuable — for both you and your clients :) 1. Start with the why Don’t jump straight into product talk. In your interactions with clients, help them understand why printing matters. Share stories, examples, and your own philosophy. Be the person who loves their products! Explain how an album becomes a family heirloom. How a framed To View More >>

Here are three photos that won’t mean much to you but mean everything to me. They explain why I love wedding albums. The first is from my parents’ wedding in 1945, a beautiful sepia print in a classic folder. Young as he looks, Dad had just returned from five years at war. The girl on the left is his younger sister. Seven years later she married the young man on the right. Like my parents they were together for 55 years. The other woman is my mother’s best friend. I remember her, but she died quite young. The other uniformed man is my father’s best friend. I’m writing To View More >>

Previous |  Contents | Next Download the eBook Model yourselves on people who’ve built long, profitable careers — those who get as much fun out of making a sale as taking a picture. Predictions Here are some predictions for you: Over the course of your career new cameras and technology will continue to make it ever easier for anyone to take a half-decent picture and share it with their friends and family. Even so, many people will continue to make a good living using skills that they share with most people on the planet (not just photography — writing, cooking, To View More >>

Beautiful delivery at every step... We've been rolling out updates to the automated emails that Workspace sends out when you share online galleries with your clients, when your client requests image downloads, or when your client places an order from these galleries.  When your clients' image galleries are ready to view Once a gallery is set up to your liking you can share the gallery with your client. Your client will receive a beautiful automated email using the template above,  which invites them to view their images.  The cover image for the collection To View More >>

Our friends in the northern hemisphere may find it hard to imagine the festive season without snow, hot cocoa, and a warm fireplace, but in Auckland, New Zealand, where we're based, Christmas day is more likely to be beach adventures and a barbeque. We spoke to Kate Roberge  about what makes a New Zealand summer, and our unique festive season, so special. And what does she do? She sends us photos with snow in them! The Remarkables, Queenstown. The Remarkables, Queenstown. Do you have a favourite or secret go-to spot in NZ? Jacks Point definitely. It's right To View More >>